Sales deck privacy notice

How we measure engagement with this deck

Last updated: June 2026

Opt out of engagement tracking

Don’t want us to measure how you interact with TriStar sales decks? Opt out below. This turns off measurement for these decks in this browser, immediately and for future visits.

Opt out of tracking

What this page covers

This notice explains how TriStar Technology Group LLC (“TriStar”, “we”) handles information when you view one of our personalized sales presentations (“decks”) hosted at hbs.tristargroup.us and ai-cohorts.tristargroup.us. It supplements our main Privacy Policy.

If you opened a personalized link

Outreach links we send contain a short token (for example ?t=ab3xk9). When you open the deck, that token lets us associate your engagement with the contact record we already hold for you, so our team knows the material reached you and can follow up appropriately.

What we collect

• Which slides you view and how long you spend on each;
• How far through the deck you progress;
• Clicks on buttons such as “Book a meeting” or “Inquire”;
• Whether you open a linked example/data page.

This is collected through Plausible Analytics (a privacy-focused, cookieless analytics service) and through TriStar’s own measurement endpoint.

Cookies & what we don’t collect

These decks do not use cookies. The only thing stored on your device is a single browser localStorage entry holding your link token. Plausible does not set cookies and does not store your IP address (it is hashed and discarded). Our own endpoint does not store your IP address or device identifiers.

Why we process this, and our basis

We use engagement information to gauge interest and time our follow-up on outreach you chose to open. For recipients in the EEA/UK, we rely on our legitimate interests in business-to-business communication, balanced against your interests. You can object at any time using the opt-out above.

Who can see it

Engagement is visible to TriStar staff and recorded in our customer relationship management system (HubSpot). Plausible and HubSpot act as our service providers (processors). TriStar is US-based, so information may be processed in the United States under appropriate safeguards.

Retention

We keep deck-engagement information only as long as needed for the related sales relationship, after which it is deleted or anonymized.

Your choices & rights

• Opt out of engagement tracking using the button at the top of this page.
• Request access to, correction of, or deletion of your information, or object to processing, by contacting us.

Contact

Email info@tristargroup.us for any privacy request or question, or see our full Privacy Policy.